Aircel’s lifeboat becomes Real-life Ferry in Rain-Ravaged Mumbai
In a classic example of Bambaiya ingenuity, an advertising prop was taken off the hoarding and used as a real life tool.
Aircel the cell phone company had a life raft on a billboard at Milan Subway. The caption read â€œIn case of emergency CUT ROPEâ€. The people did just that. And fun follows.
Received via email from Vikrant Parikh.