news views and analysis

things in everyday life, and the lives that affect them
Random Image

...


Aircel’s lifeboat becomes Real-life Ferry in Rain-Ravaged Mumbai

29.07.2009 by arZan Category Uncategorized


In a classic example of Bambaiya ingenuity, an advertising prop was taken off the hoarding and used as a real life tool.

Aircel the cell phone company had a life raft on a billboard at Milan Subway. The caption read “In case of emergency CUT ROPE”. The people did just that. And fun follows.

slide0001_image002 

Received via email from Vikrant Parikh.

 

 slide0002_image003 slide0002_image004 slide0003_image005 slide0003_image006 slide0004_image011 slide0004_image012 slide0005_image013 slide0005_image014 slide0006_image019 slide0009_image017 slide0009_image018 slide0010_image022 slide0010_image023 slide0011_image024 slide0011_image025 slide0012_image015 slide0012_image016 slide0013_image020 slide0013_image021 slide0014_image026 slide0014_image027 slide0015_image028 slide0015_image029 slide0016_image030 slide0016_image031 slide0017_image032 slide0017_image033 slide0021_image007 slide0021_image008 slide0022_image009 slide0022_image010 slide0023_image034 slide0024_image035 slide0025_image036 slide0026_image037 slide0027_image038

  • http://magicofpages.blogspot.com Magicofpages

    heheeh good idea :) atleast they made use of the boat

  • Shivaji Rao

    Hope Aircel got their boat back. Mumbai’s ‘ingenuity’ also means the boat would be stolen and sold off.

  • http://visionsandperceptions.blogspot.com Gopi

    I think that was the whole point of the hoarding being there. It was kept there, so the people could use it.

    And they are reaping the benefits of free PR.

  • Pingback: Global Voices Online » India: Advertising Prop Used In Real Life Situation

←
→


|| Baname Khuda :+: Kshnothro Ahure Mazdao||