Aircel’s lifeboat becomes Real-life Ferry in Rain-Ravaged Mumbai
In a classic example of Bambaiya ingenuity, an advertising prop was taken off the hoarding and used as a real life tool.
Aircel the cell phone company had a life raft on a billboard at Milan Subway. The caption read “In case of emergency CUT ROPE”. The people did just that. And fun follows.
Received via email from Vikrant Parikh.
July 29th, 2009 at 4:10 pm
heheeh good idea
atleast they made use of the boat
July 30th, 2009 at 12:18 am
Hope Aircel got their boat back. Mumbai’s ‘ingenuity’ also means the boat would be stolen and sold off.
July 30th, 2009 at 5:10 am
I think that was the whole point of the hoarding being there. It was kept there, so the people could use it.
And they are reaping the benefits of free PR.
July 30th, 2009 at 5:17 am
[...] Views And Analysis informs (with pictures) that an advertising prop, a raft was taken off the hoarding and used as a real life [...]