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India’s unbearable lightness of being

22.03.2010 by arZan Category Uncategorized

Source: news.bbc.co.uk

It is being called “Snow White syndrome” in India, a market where sales of whitening creams are far outstripping those of Coca Cola and tea.

Reminds me of a dear friend who wanted me to get Fair and Lovely while grocery shopping at Jackson Heights…the little India of NYC.

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India’s unbearable lightness of being

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