Magazine Subscriptions

Why do magazines want my money so early ?

Let me explain. Between my wife and me, we subscribe to about 10 different magazines. They range from National Geographic and PC Magazine and Time to Women’s Health and Shape.

Nearly all these magazines start sending me renewal notices at least 7 months in advance. Today I received a subscription renewal notice from Women’s Health magazine. On careful reading I realized that we subscribed to the magazine in early march. That means that the entire subscription till March 2007 has been paid for. Even then then want my money now for the period 2007-08.

Are they nuts ?? These days, I just tear such notices and chuck them away. I generally get reminders on my Outlook calendar when a subscription is due and deal with it then.

Why do magazine companies want money so soon ?? And how many people actually send it when asked for, so many months in advance.