National Design Policy

Came across a press release about the National Design Policy. This was approved by the Union Cabinet. Its long and detailed and makes worthwhile reading. Hopefully good comes from It.

The vision for a National Design policy envisages the following:

i. preparation of a platform for creative design development, design promotion and partnerships across many sectors, states, and regions for integrating design with traditional and technological resources;

ii. presentation of Indian designs and innovations on the international arena through strategic integration and cooperation with international design organizations;

iii. global positioning and branding of Indian designs and making “designed in India” a by-word for quality and utility in conjunction with “Made in India” and “Served from India”;

iv. promotion of Indian design through a well defined and managed regulatory, promotional and institutional framework;

v. raising Indian design education to global standards of excellence;

Read the entire policy guidelines here.

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