One for the Monk
“That squat dark oddly-shaped bottle. That funny fat bald old man in a
robe beaming at you. What is the magic of Old Monk that never dies?
What is the basis of the unquestioning faith that the Old Monk drinker
reposes in the brand? What is the source of the extreme brand loyalty
it generates? After all, there are millions of men who start their hard
liquor life with Old Monk and never drink anything else till the day