In a classic example of Bambaiya ingenuity, an advertising prop was taken off the hoarding and used as a real life tool.
Aircel the cell phone company had a life raft on a billboard at Milan Subway. The caption read “In case of emergency CUT ROPEâ€. The people did just that. And fun follows.
Received via email from Vikrant Parikh.
heheeh good idea 🙂 atleast they made use of the boat
Hope Aircel got their boat back. Mumbai’s ‘ingenuity’ also means the boat would be stolen and sold off.
I think that was the whole point of the hoarding being there. It was kept there, so the people could use it.
And they are reaping the benefits of free PR.