If you are watching the World Cup Cricket matches on DISH….and probably on other networks too….you must have seen the short ads by cricketers of various countries promoting HIV awareness.
The ads are interesting and creatively done. In the last week I have seen most countries represented.
This is part of an initiative started by the ICC.
When the eyes of the world are on one sporting event, its good that the event can be used to propogate socially responsible messages. Good going cricket
