India’s unbearable lightness of being India’s unbearable lightness of being Source: news.bbc.co.uk It is being called “Snow White syndrome” in India, a market where sales of whitening creams are far outstripping those of Coca Cola and tea.     Reminds me of a dear friend who wanted me to get Fair and Lovely while grocery shopping at Jackson Heights…the little India of NYC.    By arZan ... View all of arZan's posts.