And I dont mean on a cost basis
If you go to NYTimes.com you get this full page banner ad for about 10 seconds before you go on to the actual home page. I use firefox with Adblock Plus (god bless the inventors behind this) and started noticing that I would get a blank page and would come to the main page only if I refreshed the page.
On checking in Chrome I get the above screenshot.
Now I would expect this overtly intrusive advertising from the likes of the TOI, but not he NYTimes.
So dear editors and publishers of NYTimes, in case you are reading this, please take this mess away. Give us our real NYTimes back.